Re: Online Advertising & the Movies

From: Jonathan Bunney <jonathan_at_foresight.co.uk>
Date: Wed, 13 Jan 1999 13:25:24 -0600 (CST)

The whole subject of online marketing and movies is an
interesting one. We represent the UK (and occasionally
European) interests of two of the world's biggest studios,
as well as a number of other entertainment clients. This
involvement includes building websites, generating online
and traditional PR, setting up promotions with high traffic
sites, URL registration and optimisation, and any other
online activity that seems appropriate - but never banner
advertising.

This is simply because our clients rightly feel that they
are providing desirable content to sites, and they should
not be paying for that privilege, particularly in the form
of banner ads. In the offline world, and I'm speaking
generally here, if a fast food company want to create a
special product to commemorate the latest blockbuster movie,
the fast food company pay for the privelege of association.
So the movie companies and some of the big music companies
would like the same relationship online.

Conversely it is much harder to get free promotion for our
non-entertainment clients. Many high traffic online
publishers are less reluctant to write about the latest
brand of tea (as opposed to the latest movie) and therefore
we *sometimes* buy banner or similar advertising for them.

regards
Jonathan Bunney
mailto:jonathan_at_foresight.co.uk
Foresight Europe Ltd


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Received on Wed Jan 13 1999 - 13:48:38 CST