There are so many ways to forecast sales for an e-commerce
site. I am running some metrics that include the following
components:
1.) The cost per customer/sale for traditional media,
affiliate programs and public relations (I already have a
good idea of what my cost/sale should be for online
marketing).
2.) The cost per visitor for traditional media, affiliate
programs (again, I have a pretty good idea of what it should
be for online marketing).
3.) How repeat business will build in yr. 1, 2, 3 & 4.
Does anyone have any input on what kinds of numbers I can
use for these components? Does anyone have any research on
where I can get projections that I can use in my estimates?
**************************
Michelle Ellis
Director of Media and Planning
M2K (http://www.m2k.com)
Tel: (512) 448-7791 ext. 123
Fax: (512) 448-7769
mellis_at_m2k.com
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Received on Wed Jan 20 1999 - 06:04:37 CST
