MODERATOR's NOTE: Sponsors / Online Ad News

From: <online-ads_at_o-a.com>
Date: Wed, 20 Jan 1999 06:57:32 -0600 (CST)

Hey all,

Last week three companies sponsored our discussions. I'd like
to take a moment to introduce them.

-----------
eGroups.com
-----------
eGroups.com hosts e-mail discussion groups with over 2
million users. And you can precisely target them with e-mail
advertising that really works. To reach opt-in, interested
users, contact:

        sales_at_egroups.com

----------
ValueClick
----------
ValueClick has cost-effective ad space available for
*Smarter Buyers* Our Cost-per-Click model means risk-free
Reach to over 10k websites! For more info, call:
805.965.0543, or visit:

        http://www.valueclick.com

----------------------
Enterprise Interactive
----------------------
CUSTOM CONTENT FOR YOUR SITE - articles, features, daily
tips by Enterprise Interactive's team of writers, editors
and marketers. For more info, e-mail: peter_at_enterprise1.com,
call: 203.838.9383, or visit:

        http://www.enterprise1.com/

If you have need for a service these guys can provide,
please consider using them first. Their dollars help make it
possible to bring you the List as a free service.

=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).

Buyer's Guides Look To Sell Data on Consumers' Wants
Internet World
http://199.35.192.150/print/current/industry/19990118-buyer.html

Proxy-caching concerns not realized
News.com
http://www.news.com/News/Item/0,4,30816,00.html?owv

Study: Net population diversifying
News.com
http://www.news.com/News/Item/0,4,30934,00.html?owv

The Great Myth About 1-to-1 Marketing
DM News
http://www.dmnews.com/articles/1999-01-11/2775.html

New Products for Analyzing Web Sites
DM News
http://www.dmnews.com/articles/1999-01-18/2803.html

I Am Not Your Enemy
ClickZ
http://www.searchz.com/Articles/0112993.shtml

Rich Media: Is It Hype or Hope?
ClickZ
http://www.searchz.com/Articles/0112992.shtml

Lessons Learned From Pro-Wrestling
ClickZ
http://www.searchz.com/Articles/0115991.shtml

New technology lets consumers ditch .com on We
Ad Age
http://www.adage.com/interactive/articles/19990118/article1.html

Comparing audience to server logs
Ad Age
http://www.adage.com/interactive/articles/19990118/article3.html

Search results, banner ad boundaries blur
Ad Age
http://www.adage.com/interactive/articles/19990118/article2.html

Seeking help to boost site traffic? Beware of robots and spiders
NetMarketing
http://www.netb2b.com/cgi-bin/cgi_article/weekly/99/01/17/article.1



That's it!

richard


--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------



Received on Wed Jan 20 1999 - 10:28:28 CST