Re: Text Banner Standards: Isn't it about time?

From: Eric Ward (URLwire and NetPOST) <netpost_at_netpost.com>
Date: Wed, 20 Jan 1999 21:59:48 -0600 (CST)

Another issue we should encourage guidelines for is how URLs
are featured in a text ad. With more advertisers wanting
accountability, I see more and more text ads with URLs like
this:

http://www.companyname.com/sesIDtrk=aiy52341324yhsad

instead of just

http://www.companyname.com/

Sometimes the tracking URLs wrap in my Email reader, and
sometimes they just go on forever to the right, offscreen
(the dreaded 'runaway URL'). And to the uninitiated, those
long URLs are just plain baffling, if not irritating.

Since not all publications accept these tracking URls, for
good reason, this aspect of text ads should be (no pun
intended) addressed. Also, as you'all have heard me preach
for years, never leave off the http:// !!

Regards, Eric Ward

-- T h e W a r d G r o u p -------------------------------
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   <http://www.TheWardGroup.com> mailto:EricWard@NetPOST.com
   <http://www.URLwire.com> mailto:EricWard@URLwire.com
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Received on Wed Jan 20 1999 - 22:20:39 CST