Re: National Family Opinion
MARK WELCH <MARKWELCH_at_ADBILITY.COM> WROTE:
>Over the past several months, the folks at "National Family
>Opinion" (the Reader's Digest subsidiary that sends out
>surveys and product samples to consumers on behalf of
>national-brand clients) have been trying to move into the
>online world. And they have, in my opinion, done a quite
>hideous job of doing so.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I must agree with Mark as well. I also participated in the
off-line studies and surveys by NFO and thought they had
been fairly well done. But there online work has been
horrible. The passwords and usernames never match up, so
they never give you access. Half the time by the time I get
an e-mail they tell me the study is full, even though the
e-mail was sent just a few minutes before I clicked on it.
They are an excellent example of how to do an amateur job in
an online approach.
Tom Kuegler
Director of Operations
SpinBox
http://www.spinbox.com
(410)882-3781
(877)SPINBOX
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Received on Tue Jan 26 1999 - 20:47:33 CST
