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Pay-per-lead campaigns

From: Walter Aresca <musictus_at_oasi.asti.it>
Date: Thu, 28 Jan 1999 13:49:58 -0600 (CST)


I am happy when visitors leave my site only if I'm
rewarded for this; otherwise I prefer they remain
with me!

There are more and more affiliate programs promoting
free stuff and services: they are also called
pay-per-lead campaigns, where no purchase is required.
In the last four months I tested several advertising
networks carrying these pay-per-lead offers and a
number of sites that require direct affiliation.

I'm now able to value my results after tracking
several thousands exposures and hundreds of clicks.

TransAct! has the best reputation and the worst
reporting and URL codes construction. Regarding its
offers, they are highly recommended for US sites and
not for International ones.
WebSponsors recently built a great web interface and
extended the number of offers and added the 10%
referral program. Several offers on my sites are
doing great!
Bach Systems seemed a good concept, with its
slightly higher payouts and the referral program.
But my experience (and many other webmasters are
reporting the same) is a very low conversion rate.
Cyberbounty has the best web interface and reporting.
Some of its offers (International) have the best
conversion rate.
All these networks require a lot of time to
maintain codes and offers updated. If you don't
have time to constantly maintain your links, with
Websponsors and Cyberbounty you get a free site
that contains your own unique URLs which will ensure
you get full credit from all active offers.
A final positive note: none of those sites support
adult sites or offers!

More details of my study at:
http://www.musictus.com/bannerad/comparison.html


Walter Aresca
Gratis.it - What's free


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Received on Thu Jan 28 1999 - 14:50:45 CST


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