Hello!
I am a doctoral student in advertising at the University of
Texas at Austin. My research interest has been the
effectiveness of banner ads--what are the antecedents of
banner clicking. As a project of my doctoral dissertation,
I am conducting an on-line survey on audience processing of
banner ads (factors affecting banner click-through). The
participation is totally voluntary and all information about
you will be completely kept confidential. Again, this is
not commercial purpose at all. It will take around 15
minutes to complete this online survey. I'd greatly
appreciate your time in helping with my project. If you
complete this survey, you have a chance to receive a
sweepstake of $100.
The online survey is located at
http://wnt.cc.utexas.edu/~avdu225/g2p.html
If you have any question regarding my project, I am more
than happy to provide further information (my publications,
research hypotheses, etc.)
Thank you very much.
best regards,
Chang-Hoan Cho
<ccho_at_uts.cc.utexas.edu>
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Received on Mon Feb 01 1999 - 08:00:14 CST
