Re: How to value a web site

From: Ulrich Voss <voss_at_vocalweb.de>
Date: Tue, 2 Feb 1999 06:02:20 -0600 (CST)

Hi again,

I asked a question on market valuation of stocks some days ago.

In the meantime I have found some numbers, but not all ...


Please set your mail reader to nonproportional size to enjoy the
table ;-)

And here they are:

           Valuation Pageviews Val./PV Users Reach
Yahoo 35000 5000 7.0 $ 27.0 48.2%
Geocities 4600 520 8.8 $ 19 33.4%
Sportsline 703 65 10.8 $ ? 4.5%
Infoseek 2577 645 4.0 $ 21 36.0%

Valuation is based on the price round midday on 29.01.99 (so Yahoo is
35 billion US$)
Pageviews are pageviews per month,
Val/PV is the ratio of the former, U
sers is the number of unique users in Dec. from Media Metrix,
Reach is the same in % of the whole (US?) internet population.

I compiled the numbers from various sources, which I put some trust
in, but who knows? Some numbers are of course estimates.

But is interesting, that all major content players are valued in a
rather tight range, if you look at value per pageview. So I'll
assume, that my calculations are not that wrong ;-) The site, with
the most focussed content is valued the highest (sounds plausible).

I have found some other numbers, maybe someone could fill in the
holes

           Valuation Pageviews Val./PV Users Reach
Bluefly 70 0.6
Excite 6550 29.2%
Lycos 5600 46.5%

And the best thing is: We are millionaires, if I do they same
calculations for our site. Any investors? Anyone from Hambrecht &
Quist reading here? Our doors are open ;-)

Have a nice weekend or a good start.

Ciao

Ulrich



-----------------------------------------------------------------

Ulrich Voss \ \ / /__ / ___|__ _| |
VoCal web publishing \ \ / / _ \| | / _` | |
voss_at_vocalweb.de \ V / (_) | |__| (_| | |
http://www.vocalweb.de \_/ \___/ \____\__,_|_|
Tel: (++49) 203-306-1560 web publishing


========================================================================
------------------------------------------------------------------------
       This week's Online Advertising Discussion List sponsor:
                                Conducent

   Don't Buy Hope! Get a 94% User Response Advertising with Conducent!
     Place Dynamic Ads in Downloadable Software. Invest in Results!
 http://www.conducent.com/advertisers.shtm or eisenstadta@conducent.com

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com



Received on Tue Feb 02 1999 - 06:53:04 CST