Re: Text Banner Standards: Isn't it about time?
MARK MONTGOMERY WROTE:
> The problem is not only that high quality forums require a
> full time effort by what I consider to be a very high level
> of human talent and value, but that the majority of
> subscribers in large forums are not in a position to benefit
> from the most valuable information.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
While it is clear that editorial input must be of a high
quality in order to persist online (as in print), it is not
clear what you say. Please explain what 'benefit' means.
Who decides which information is most valuable?
MARK MONTGOMERY WROTE:
> That is why the most
> valuable information in the world is not available on the
> free Web, but is a multi-billion dollar industry using
> encryption and proprietary feeds serving a very few
> companies worldwide.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Many companies, even small ones, purchase research studies
and undertake exhaustive research using many avenues before
making important business decisions. Nobody takes for
granted any news or information they are fed online.
But they do take for granted the honesty of mediated lists,
which are operated by organizations that have at stake their
valued reputations. As in all industries, a solid
reputation is the bedrock over which liquidity and
individual effort rushes like money itself. Hence the
concern with brands that this list displays.
Mediated newsfeeds (subscribed email news) are also trusted
sources of information and would never be more popular after
marketing gouls had introduced their readers to the
blandishments of 'text banners.' I will always read what
the editor says but you try selling me something and I'll
tell you to send the copy for posting online in a vertical
forum. In fact, your own, valid exploitation of this
mediated list proves that my initial reaction to this
subject was correct.
It's common knowledge that trickle-down is via editorialized
content -- another service that B-to-B sites offer
professionals -- in their bid to attract eyeballs; and it
works.
I see no evidence of text banners providing that level of
attention and neither do you. Thank you for your patience.
Matthew da Silva
Online Solutions
International Business Development
Yamatake Corporation
2-12-19 Shibuya, Shibuya-ku
Tokyo 150-8316 Japan
Tel: 81-3-3486-2216
Fax: 81-3-3486-2503
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Received on Wed Feb 03 1999 - 11:01:25 CST
