Re: Text Banner Standards: Isn't it about time?

From: Randy Cassingham <arcie_at_thisistrue.com>
Date: Wed, 3 Feb 1999 10:21:58 -0600 (CST)

Adam, you did a great job "defending" text ads in e-mail newsletters.
However, you overstepped yourself in a couple of places:


ADAM BOETTIGER SAID:
>The subscription model does not work with
>email newsletters and discussion lists.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That is a sweeping generalization that I know to be false: I
have a paid list, and it generated over a third of my
(really quite good) income last year. I agree that my
self-developed model is *unusual*, but the growth curve is
up, with no end in sight. It would not surprise me to hear
of others with similar success.


ADAM BOETTIGER SAID:
>True, many lists
>do attract attention to a Web site, but how many really good
>quality lists do you know of that do NOT have paid sponsor
>advertisments in them? I've been online since 1995 and
>cannot think of one. ... If you can name one, please do.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


I've been online since 1982 and can think of a few. They
are generally labors of love. The best moderated list I can
think of that will not accept advertising is HumourNet
(http://www.humournet.com), which has tens of thousands of
subscribers. The rest that I can think of specifically
promote their home web sites, where increased page views
equals more ads served, and thus higher income. Those
self-promo spots aren't ads per se, but these newsletters
are NOT selling ads to third parties.

 + Randy Cassingham, author of "This is True" * arcie_at_thisistrue.com +
 | http://www.thisistrue.com * autoresponder TrueInfo@thisistrue.com |


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Received on Wed Feb 03 1999 - 11:01:25 CST