Re: Wrap-up - Effective Email Marketing
BOB ALLEN WROTE:
>|That's great if you happen to be in the market for
>|a Nissan,
>|but really, really flame-worthy if you are not. Well, this
>|Internet Manager found himself written up in on-line 'zines
>|and in Automotive News for getting picketted - yes,
>|picketted - by groups of angry recipients for getting
>|mass-mailed.
>
I think Bob may have missed my point. I was talking about
OPT-IN email where people CHOOSE to receive highly targeted
email about particular products, services or information
that they are interested in. This Nissan guy is a great
example of how NOT to do it.
I went on to say in that article that the entire direct
marketing industry is due for an overhaul, that it is high
time that the direct mail and telemarketing industries go
opt-in. I'm tired of getting spammed in my snailmail box and
my telephone. What gives these people the right to call me
during dinner time or weekends to sell me their books,
videos or mortgages?
My bottom line is that an online marketer's highest
likelihood for selling is to maintain regular, useful,
informative email contact with people who have CHOSEN and
REQUESTED to receive that kind of information.
This is not about buying spammers lists... just the
opposite.
Andy
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Andrew Bourland
Publisher
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Received on Wed Feb 03 1999 - 11:04:21 CST
