Re: Text Banner Standards: Isn't it about time?
MATTHEW DA SILVA <MDASILVA_at_IBD.YAMATAKE.CO.JP> WROTE:
>I would like to know which lists, apart from Online Ads,
>allow text banners. What actual returns do advertisers
>expect? Is it because banners don't work? Now it is the
>turn of targeted lists.
>
>Apart from the fact that it was someone else doing the
>targeting, maybe the point to be felt on this thread is a
>faint prick of humiliation that is experienced when
>promotional strategies fail. It happens to everyone, but
>nobody subscribes to a list in order to read adverts.
>
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I must take issue with this one. One of Tenagra's other
publications (beside Online Ads) is an online tennis
publication called Tennis Server
(http://www.tennisserver.com/) and the site published a
monthly email tennis newsletter with 33,000 subscribers.
I'd like to be able to tell you that all our subscribers are
on the mailing list to receive Mike Whittington's monthly
tennis tip, or for the other tennis information that we
publish, but I know for a fact that many of our subscribers
find the ads from our sponsors to be the most valuable part
of the newsletter, because of the great deals on tennis
equipment that are offerred. We allow for a 35 line (or
more) ad insert that gives the advertiser enough room to
list their monthly sale items without requiring the reader
to go to the advertiser's web site to check them out. I
understand that this type of ad has very well for our
advertisers over the past four years, and it is very very
rare that we get a reader complaint about them.
--Cliff
Clifford R. Kurtzman, Ph.D.
President and CEO
The Tenagra Corporation
http://www.tenagra.com/
281/480-6300
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Received on Thu Feb 04 1999 - 10:53:04 CST
