Re: Alexa - Bad? Really Bad?
Johnny Ho made some comments about Alexa and I have to jump
in and say, I think it's the greatest business tool out
there. I've been using it since they offered their product
as a beta. Johnny admitted that has never seen it let
alone used it so he has many misconceptions about it. The
Alexa "browser" is a bar that sits either below or above
your page, where you place it. This bar gives you
information on who owns the site, how fast it loads and how
often it's refreshed and lists of other like sites. You can
even vote whether you like or dislike the site you're one.
Using artificial intelligence, it follows your use patterns
and then adds others like sites to the list of related
sites. As a research tool, it can't be beat.
The advertising is done two ways: a small button on the bar
and a larger banner on the related links area. They do not
compensate the sites because they aren't on the site,
they're attached to your browser. Big difference. Also, if
you're using the newest version of Netscape, the What's
Related button on the top is Alexa in a different form.
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Lenore Tuttle-Wilkas
Ad Sales Solutions for the Web
lenoretw_at_earthlink.net
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Received on Thu Feb 11 1999 - 13:32:54 CST
