Re: Real Videos Ads & Sponsorship
In response to Darren Chamish 's post about Real Video clips
as ads:
We are also looking into the use of video as advertisements.
We're also looking at video to compliment our travel
articles and show off our catalog products. (The swimwear
should go over BIG.) ;-) So far we have not come up with
any sound pricing, but some of the factors that we have been
considering are:
1. Novelty of Video-will the viewer be attracted to it
enough to watch it?
2. Length of time it takes for a viewer to download the ad.
3. Does the viewer have a video program installed on their
site and will they take the time to download one to watch
your video? Or, will streaming video solve this problem?
4. When will it be worth the money to produce video?
5. When will the technology come together so that the
average viewer will have access to it?
6. How will the internet be broadcast in the near future?
Phone, cable or satellite?
7. Quality of the video...will it be as good as TV?
All of these factors should affect the cost of a video ad
over the next year or two. I suspect that the rates will
climb rapidly.
I know Broadcast.com runs video ads and has a rate card, but
you'll have to call them for the prices. Also, it looks
like there will be a lot said about this subject at the
Spring Internet World Conference in Los Angeles this April.
I'm going!
Aloha,
Cindy Alpers
Tropi-Ties
...everything for the tropical traveler!
http://www.tropi-ties.com
tropitie_at_silcom.com
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Received on Tue Feb 23 1999 - 16:41:29 CST
