Re: Bidding up search terms at GoTo.com

From: Tad Benson <tad_at_goto.com>
Date: Tue, 23 Feb 1999 15:44:45 -0600 (CST)

ROBERT WOODHEAD WROTE:
>...their [GoTo.com] interface for adding and changing bids
>is a flaming disaster, as is their reporting.You get a nice
>report every month about how many clicks you got, but it
>doesn't tell you ANYTHING about your current position on the
>results, what the top bid is, etc. So you have to go and
>look, manually.
>
>And when you go to change bids, you have to do them one at a
>time, instead of being able to say "for these terms, make my
>bid high enough to be position X or higher on the page, but
>don't bid more than Y cents.'"
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Robert, we hear you and other advertisers who feel the same
way! We have been working on something called DirecTraffic
Center which will debut in early- to mid-March. This will
be the set of tools our advertisers are looking for. It
will allow GoTo.com clients to add money to their accounts,
update their bids, and view account activity reports. It
probably won't have everything that everyone wants
immediately, but it's a 1.0 release and we will aggressively
develop future releases to make it a great GoTo.com account
management tool.

When it launches, please give us your comments so we can
continue to improve it to meet our advertisers' needs.

Tad Benson
Marketing Manager
GoTo.com


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Received on Tue Feb 23 1999 - 16:26:35 CST