MODERATOR's NOTE: Sponsors / Online Ad News

From: <online-ads_at_o-a.com>
Date: Tue, 23 Feb 1999 15:45:02 -0600 (CST)

Hey all,

Last week three companies sponsored our discussions. I'd like
to take a moment to introduce them.

------------
Conducent
------------

Don't Buy Hope! 30 percent of our user base clicks on ads in software!
Place Dynamic Ads in Downloadable Software. Invest in Results!
visit:

http://www.conducent.com/advertisers.shtm

or e-mail: eisenstadta_at_conducent.com

for more details!

------------
Internet.com
------------

PURE INTERNET...Three in four internet.com users are online purchasers.
Deliver your ad to a PURE Internet audience.

Contact: sl_at_internet.com

or visit:
http://www.internet.com/mediakit/pure.html

for more information!

-----------
ValueClick
-----------

ValueClick has cost-effective ad space available for *Smarter Buyers*
-> Our Cost-per-Click model means risk-free Reach to over 10k websites!
ValueClick Ad Network

Phone: 805.965.0543
URL: http://www.valueclick.com

=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).


Free-PC grabs eyeballs but payback uncertain
Ad Age
http://www.adage.com/interactive/articles/19990222/article1.html

MatchLogic meters digital TV viewing
Ad Age
http://www.adage.com/interactive/articles/19990222/article6.html

ZDNet Expands Use of "Smart" Ads
MC
http://www.marketingcomputers.com/news/9902/zdnetexp.asp

Playboy sues Netscape, Excite over ads
San Jose/Silicon Valley Business Journal
http://www.amcity.com/journals/high_tech/sanjose/1999-02-22/story1.html

Two Proven Ways to Waste Money on Banners
ClickZ
http://www.searchz.com/Articles/0217993.shtml

What REALLY Affects Response Rates
ClickZ
http://www.searchz.com/Articles/0216993.shtml

Service tries organizing chaotic e-mail lists
MSNBC
http://www.msnbc.com/news/243727.asp

Yahoo Charges Fee to E-Commerce Sites, Does Not Guarantee Inclusion
DM News
http://www.dmnews.com/articles/1999-02-15/3030.html

Blur Sends Musical Message to Fans
DM News
http://www.dmnews.com/articles/1999-02-15/3036.html

Popularity Is Key to New HotBot Search
InternetNews.com
http://www.internetnews.com/bus-news/article/0,1087,3_71701,00.html

Online Banner Ads Match TV in Effectiveness
E-marketer
http://www.emarketer.com/estats/022299_banner.html

Lawsuits Challenge Sales of Keywords to Advertisers
Internet World
http://199.35.192.150/print/current/ecomm/19990222-lawsuits.html

Getting the Right Spin: PR on the Net
Industry Standard
http://www.thestandard.net/articles/special/display/0,2168,3474,00.html?home


That's it!

richard


--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------



Received on Tue Feb 23 1999 - 20:55:42 CST