Marketing Pampers(tm) - i-thesis
I'd like to invite you all to read and comment on my MA
thesis "Marketing Pampers in a network economy".
It addresses the question of how a brand as Pampers should
be marketed in a network environment shares the fundamental
characteristics of todays Internet but is further evolved.
I think that focussing on one brand allows the discussion to
be more accessible and practical than academic studies are
usually. Subjects covered include online advertising and
interactive branding, relationship marketing and the
analysis of future market- and competitive structures.
Niels Meijssen
Marketing Pampers in a network economy
http://www.makaland.com/mcrp/pampers.htm
PS I don't have any affiliation with P&G
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Received on Thu Feb 25 1999 - 10:03:12 CST
