Banner Ads as Effective as TV for Branding

From: James Allen <james_at_techwarrior.net>
Date: Thu, 25 Feb 1999 09:28:05 -0600 (CST)

A lot of discussion has taken place regarding how effective banner ads are.
You might want to review this brief article:

Report: Banner Ads as Effective as TV for Branding

[February 18] A new research study indicates that online banner
advertisements are just as effective as television ads in their ability to
increase consumer awareness of brands.

Full Story>>
http://www.internetnews.com/IAR/article/0,1087,archive_12_69591,00.html



James Allen
james_at_techwarrior.net
http://www.techwarrior.net
(843) 219-5409 Pager/Voice Mail
(843) 554-TECH (8324)


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Received on Thu Feb 25 1999 - 10:03:12 CST