Re: Real Videos Ads & Sponsorship

From: Carol Dawson <cdawson_at_broadcast.com>
Date: Fri, 26 Feb 1999 18:38:44 -0600 (CST)

DAVID PODGURSKY WROTE:
>"No matter how you look at the Victoria's Secret On-Line Fashion Show
>fiasco (Their streaming video services provider could not handle the
>traffic and vastly underestimated it)."
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Working for Victoria's Secret streaming video service
provider...this is absolutely not true. You might want to
double check your facts. Let me clarify that the ISP's ran
out of bandwidth. Unfortunately, we can't control the last
mile. The ISP's failed to scale up to the demand thereby
jamming traffic. 1.5 million visitors did enjoy the show
and the client was thrilled. Net income jumped by $86
million dollars!!!!!!!!! Readers, you might also want to
read up on Multicasting. As demand for video increases,
ISP's will upgrade their equipment, then more people can be
served quality video without placing increased demand on the
ISP. This will happen. Just a matter of time.


DAVID PODGURSKY WROTE:
>Broadcast.com and other entities like us are technically ISPs,
>Internet Service Providers.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We are not an ISP. We are the largest streaming portal on
the Internet with over 800,000 unique users a day and
growing. We supply turn-key solutions which utilize a
total marketing solution.


DAVID PODGURSKY WROTE:
>When will it be worth the money to produce video?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Let's sum up the power of video via the web in the below paragraph.


SOURCE: Digitrends Daily-February 19, 1999

VICTORIA'S SECRET EXPERIENCES GROWTH IN PROFITS
Two weeks ago, Victoria's Secret (www.victoriassecret.com)
unleashed its first fashion show extravaganza online,
attracting a record-breaking 1.5 million visitors to its
site. Victoria's Secret is now reaping the benefits of its
successful Internet fashion show, executives note. Company
officials predicted sales would skyrocket as a result of the
store's growth and its online show-and sales have
dramatically increased. According to executives, net income
jumped to $246 million, compared to last year's $160
million. Victoria's Secret annual sales from its stores,
online sales, catalogs, beauty and soap products have
increased 6 percent, executives report.

Carol Dawson
cdawson_at_broadcast.com
Voice: (800) 342-8346 X2152
Fax: (214) 748-6657
2914 Taylor St.
Dallas, TX 75226
Sr. Account Executive
http://www.broadcast.com


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Received on Fri Feb 26 1999 - 20:02:49 CST