MODERATOR's NOTE: Sponsors / Online Ad News

From: <online-ads_at_o-a.com>
Date: Tue, 2 Mar 1999 08:08:23 -0600 (CST)

Hey all,

Last week two companies sponsored our discussions. I'd like
to take a moment to introduce them.

-----------
ValueClick
-----------

ValueClick has cost-effective ad space available for *Smarter Buyers*
-> Our Cost-per-Click model means risk-free Reach to over 10k websites!
ValueClick Ad Network

Phone: 805.965.0543
URL: http://www.valueclick.com

------------
Internet.com
------------

PURE INTERNET...Three in four internet.com users are online purchasers.
Deliver your ad to a PURE Internet audience.

Contact: sl_at_internet.com

or visit:
http://www.internet.com/mediakit/pure.html

for more information!


=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).

Agencies centralize Web ad serving
Ad Age
http://www.adage.com/interactive/articles/19990301/article1.html

Obstacles, fears slow adoption of rich media
Ad Age
http://www.adage.com/interactive/articles/19990301/article3.html

Broadband ads more effective than narrowband
Ad Age
http://www.adage.com/interactive/articles/19990301/article10.html

Adding audio to banners ups Deja News' response
Ad Age
http://www.adage.com/interactive/articles/19990222/article2.html

Database targeting has yet to prove it aids bottomline
Ad Age
http://www.adage.com/interactive/articles/19990301/article2.html

The Importance Of Being Honest
ClickZ
http://www.searchz.com/Articles/0219992.shtml

Personal and Relevant: Targeting With Email
ClickZ
http://www.searchz.com/Articles/0223991.shtml

@Home Network Concludes Rich Media Ad Study
Internet Advertising Report
http://www.internetnews.com/IAR/article/0,1087,12_74731,00.html

Intellipost Changes Name to MyPoints.com
Internet Advertising Report
http://www.internetnews.com/IAR/article/0,1087,12_74371,00.html

NetCreations Releases TrackBot Response Management System
Internet Advertising Report
http://www.internetnews.com/IAR/article/0,1087,12_74751,00.html

GoTo.com Files Complaint Against Disney, Infoseek...
DM News
http://www.dmnews.com/articles/1999-03-01/3122.html

Banner Rates Fall
emarketer
http://www.emarketer.com/enews/030199_banners.html


That's it!

richard


--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------



Received on Tue Mar 02 1999 - 08:35:26 CST