GoTo.com, Branding and Go.com
With all this discussion lately about the separate topics of
GoTo.com's bid rankings and branding, I'm wondering if
anyone else is rankled by what I see as a blatant
infringement by the Go.com network on GoTo.com's branding
and other advertising strategies?
Personally, I'm applauding GoTo's law suit efforts against
Go.com, because I just see this as another bully trying to
out-muscle the little guy on the 'Net. Not only have I
watched GoTo's name recognition and visibility rise in
recent months with envy (my really-little-guy's
perspective), but when Go.com started promoting their
network, I immediately saw it as a sheer rip-off. I
thought, "After all they've done to build themselves up only
to have this enormous company dilute their efforts and
confuse users.....what could happen to us really little
guys?"
Am I the only one feeling this way?
Hollis Thomases
Web Ad.vantage, Inc.
http://www.webadvantage.net
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Received on Tue Mar 02 1999 - 09:38:56 CST
