To O-A'ers --
This morning I was going through the online trades and saw this little
tid-bit...
Friday March 5, 8:43 pm Eastern Time
Bomis.Com Browser Kills Pop-Up Advertising!
Kills Pop-Up Advertising, Maintains Java Capabilities
...the Bomis Browser, ...eliminates pop-up advertisements
and yet maintains all the great Java and JavaScript capabilities
of modern browsers. The new Bomis Browser is available for free
download over the Internet at http://www.bomis.com/download.html.
(The file is just 731 KB and downloads in under 5 minutes!)
"We anticipate a large public demand for this," says Bomis=20
cofounder Jimmy Wales. "People absolutely hate these pop-up=20
advertisements."
(http://biz.yahoo.com/prnews/990305/ca_bomis_c_1.html)
This seems to be a real trend: as the online marketing and
advertising community adopts and deploys a new tool, the
technologists create some = way to block the advertising or
take the tools away. You can see this with = the Bomis
product and the myriad software suites that will strip ads
off web pages.
I think this goes to the core issue of online marketing:
Have we created = an online marketing model that is accepted
by consumers?
I think the answer is no. I'd love to hear from others as to
what your companies are doing to increase consumer
acceptance of online ads.
Dan.
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Daniel Arnall
Marketing Director -- Straylight, LC
A Learfield Communications Company
http://www.straylightlc.com/
darnall_at_straylightlc.com
206.444.0050 tel
206.444.0053 fax
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Received on Mon Mar 08 1999 - 22:57:49 CST
