Re: What's the basic issue?

From: Sharon Frey <sharonfrey_at_earthlink.net>
Date: Wed, 10 Mar 1999 10:43:53 -0600 (CST)

DANIEL ARNALL WRITES:
>This seems to be a real trend: as the online marketing and
>advertising community adopts and deploys a new tool, the
>technologists create some = way to block the advertising or
>take the tools away. You can see this with = the Bomis
>product and the myriad software suites that will strip ads
>off web pages.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I think this goes to the core issue of online marketing:
Have we created = an online marketing model that is accepted
by consumers?

I think the answer is no. I'd love to hear from others as to
what your companies are doing to increase consumer
acceptance of online ads.

Dan. I've been wanting to say ... consumers are weary and
savvy. Dan, for a living I deliver public seminars on
Internet, Web Design, Web Authoring Software. It's my
practice to teach my audiences to conduct their own research
of important issues specific to their target audiences.

My own illustrative surveys of my audiences tell: 1) they
generally ignore "click me, click me" banners, 2) are
frustrated when a banner ad that catches their attention is
replaced before they can think through the consequences of
clicking, 3) and really hate the pop up windows and I mean
really hate.

In a week on a Conference the audiences will number 100 to
400 per day, 500 to 2,000 per week. Seminars are less.

Also: Research I conduct to illustrate the need to conduct
your own research is average age of new to the internet.
"Who do you know that just bought their first computer and
access to the internet?" Hands down, the answers are my
grandparents, parents ... over at least 50.

One more ... the little folks out there love more than you
can imagine finding the "little" treasures (too small to be
really branded) on the big WWW. Then they tell anyone and
everyone that will listen. Result ... branding only
possible on the internet.

Dan you are right. It is time to make time to understand
and meet the needs of the consumer.

Best

Sharon Frey
sharonfrey_at_earthlink.net
http://www.sharonfrey.com
http://more.sharonfrey.com
Web Sites are companions to seminars I deliver. In other words, not for
public consumption. But, be my guest.


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Received on Wed Mar 10 1999 - 11:49:07 CST