Re: Search engine rankings...as if you cared!
ROB VAN SLYKE, ROB_at_TENAGRA.COM WROTE:
> If Hot Bot uses a technology that lists the most visited
> links first, how is a site expected to rise to the top of
> their list and have a chance at becoming the most visited in
> their search engine if they are not in the first few pages
> of the results?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I asked Laura Wheless, their PR specialist and here's what
she emailed me:
"Per your Direct Hit question, I would first recommend
reading the article at the URL below - it explains in good
detail how our algorithm and the Direct HIt technology work
---
http://searchenginewatch.com/sereport/9808-clicks.html
But in basic terms, sites included in the top results that
are not frequently clicked on move down, and sites that are
low in the results and get clicked on move up with a
heavier weighting.
Later, Andrew DeVriess told me in person that a click on a
lower-down result is weighted much more heavily than a click
on one of the top results. Also, the tech takes into
consideration not only the click but how long the user stays
before clicking back to the next one.
==
Susan Kuchinskas
Adweek IQ
susank_at_adweek.com
(415) 986-1800 x200
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Received on Wed Mar 10 1999 - 11:49:08 CST
