Relationship between off-line and online expenditures

From: Craig Keplinger <info_at_art-tech.com>
Date: Fri, 12 Mar 1999 18:53:16 -0600 (CST)

Recently read or viewed a report (can't find it) which
demonstrated a nul effect to expanding on-line traffic, EVEN
as supporting traditional off-line expenditures were being
dialed down, scaled back. Any clues? Anybody? Is there new
information that indicates the marketing engine can
dramatically reduce off-line spending that occurs more
quickly then we thought? Does the "accelerating
body-in-motion" theory apply?

--
Craig Keplinger
Art & Technology
info_at_art-tech.com
"...Utilizing Technology to Further the Art of Communication..."


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Received on Fri Mar 12 1999 - 20:51:55 CST