Re: What's the basic issue?
"DANIEL ARNALL" <DARNALL_at_STRAYLIGHTLC.COM> WROTE:
>I think this goes to the core issue of online marketing:
>Have we created = an online marketing model that is accepted
>by consumers?
>
>I think the answer is no. I'd love to hear from others as to
>what your companies are doing to increase consumer
>acceptance of online ads.
At the risk of sounding too self-serving, at the Ottawa
Citizen Online http://www.ottawacitizen.com/ , where we have
served over a million ads in past year, we have had no
negative feedback from our users on banner ads. We did use
a pop-up once and did get some but it was surprisingly
limited in number. We have also had advertisers who have
gained some good results, especially in very targeted
sections (real estate for example).
I'll return to what I said in a recent post ...targeting, a
compelling offer, a loyal user base, and some thinking on
the part of the advertiser means a better chance at results
and more relevance to users. I do agree though with many
others on this list that online ads are only one part of the
mix and may not work for every advertiser.
*************************
Stephen Wilkinson
Internet Marketing Consultant
Phone: (613)237-2453
swilkinson_at_canada.com
"LOST IN CYBERSPACE?"
Get the Latest Internet Research
@ www.ottawacitizen.com/mediakit
*************************
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Received on Mon Mar 15 1999 - 07:59:37 CST
