3rd Party Ad Serving and IP issues

From: Savage, Dan <dsavage_at_thomaspublishing.com>
Date: Fri, 19 Mar 1999 14:32:52 -0600 (CST)

Has anyone explored issues related to ownership of cookies
garnered through 3rd party ad serving. For example, if an
advertiser runs banners on a publisher site, the banners are
served by a 3rd party, and every CTR is cookied, who owns
the information. Can it be readily resold by the 3rd party?
If a publisher were looking to hire a company to serve its
banners, are some of the ad servers more likely than others
to want to market cookie information to other companies.

-Dan Savage, Thomas Publishing Co.


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Received on Fri Mar 19 1999 - 15:09:40 CST