3rd Party Ad Serving and IP issues
Has anyone explored issues related to ownership of cookies
garnered through 3rd party ad serving. For example, if an
advertiser runs banners on a publisher site, the banners are
served by a 3rd party, and every CTR is cookied, who owns
the information. Can it be readily resold by the 3rd party?
If a publisher were looking to hire a company to serve its
banners, are some of the ad servers more likely than others
to want to market cookie information to other companies.
-Dan Savage, Thomas Publishing Co.
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Clicksales.com
###100% GUARANTEED### Pay-Per-Click and Pay-Per-Download Advertising
All of your money back if you are not completely satisfied!
-->> http://www.clicksales.com/ and http://www.downloadsales.com/ <<--
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com
Received on Fri Mar 19 1999 - 15:09:40 CST
