Re: What's the basic issue?

From: Sharon Frey <sharonfrey_at_earthlink.net>
Date: Tue, 23 Mar 1999 04:04:42 -0600 (CST)

JIM MESKAUSKAS WRITES:
> Though most of this post confused me, as it vacillated from
> pitch to point, the above caught my eye.
>
> 1) It has been my experience in the 3+ years I've been
> buying and planning online media that banners identifying
> themselves with the 'click here' call to action on average
> consistently outperform those that do not.
>
> 2) Sure, but this is a design issue, not a banner issue.
> Either the site needs to allow for more loops or the banner
> needs to be built with them.
>
> 3) Of course they do. And viewers hate it when, just as
> Angela Lansbury is about to reveal who the culprit is, the
> Network breaks for commercial. But that's subsidized
> viewing for you. Everyone says they hate pop-ups, but those
> kinds of ad units continue to beat CTR averages.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


First, my apologies Jim, there really was no pitch intended.
 I follow ONLINE-ADS purely for information and insight.

You have no argument from me on the 'click here' call to
action. My seminar / conference participants would tell
you they like the 'click here' in a banner ad because it
tells them 'clicking' means, for awhile, they leave their
intended mission on the internet, to check out an
interesting opportunity.

I think, no I'm sure .... what I'm trying to say to the
ON-LINE subscriber audience is: The previously typical
internet user is evolving, changing, becoming more savvy
more quickly. But then, that is the internet, isn't it.

And Jim, I do give specific instructions for bookmarking an
interesting banner ad to my participants while they continue
on their employers mission.

Best

Sharon
sharonfrey_at_earthlink.net


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Received on Tue Mar 23 1999 - 06:21:24 CST