Re: Rich Media Advertising

From: Claudia Bruemmer <claudia_at_clickz.com>
Date: Tue, 23 Mar 1999 04:04:45 -0600 (CST)

ANDY CAGE OF MULTIMIND PRODUCTIONS WROTE:
>My company is looking for some examples of great rich media
>advertising. We call it Advertainment, and we think it going
>to become its own entertainment genre. AbsolutDJ.com is a
>great example. They achieve an extremely high level of
>branding through subtle assosciation of their product with
>the cool craze for DJ music. Any other success stories?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Microscope.com, the weekly web ad review from ClickZ Network
has reviewed successful RM campaigns. See details in our
Archives at http://www.microscope.com/archive.shtml for the
following campaigns:

REI e-culture for IBM-REI by Ogilvy Interactive (Oct 28,
1998) <http://www.microscope.com/102898/index.shtml>.

Need for Speed III for Electronic Arts by Freestyle Software
& Bozell Worldwide (Nov 4, 1998)
<http://www.microscope.com/110498/index.shtml>.

Tanqueray Links Golf Classic for Tanqueray Gin by iDeutch,
powered by Thinking Media ActiveAds(sm) & ActiveTrack(sm)
(Feb 17, 1999)
<http://www.microscope.com/021799/index.shtml>.

Rich Media Email Attachment Ad for American Electronics
Association by Media Synergy @loha Ads (Feb 24, 1999)
<http://www.microscope.com/022499/index.shtml>.

We plan to review ads powered by rich media technologies
such as Enliven, Unicast, RealTIME Media and others in the
future.

In fact, if any agencies or RM companies would like to see
their work reviewed on Microscope, please contact
(claudia_at_clickz.com).

Claudia Bruemmer
Microscope Editor

The ClickZ Network
ClickZ: http://www.clickz.com
Microscope: http://www.microscope.com
SearchZ: http://www.searchz.com
Subscribe to our Daily Update at:
http://www.clickz.com/subscribe.html


========================================================================
------------------------------------------------------------------------
       This week's Online Advertising Discussion List sponsor:
                           Clicksales.com

 ###100% GUARANTEED### Pay-Per-Click and Pay-Per-Download Advertising
     All of your money back if you are not completely satisfied!
-->> http://www.clicksales.com/ and http://www.downloadsales.com/ <<--

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com



Received on Tue Mar 23 1999 - 06:21:18 CST