When do ads get "stale"

From: Chris Garrett <>
Date: Wed, 24 Mar 1999 13:16:07 -0600 (CST)

I have just started experimenting with banner ads on one of
our sites. To start off with I was pleased to see the click
throughs at 4-5%, but within a couple of weeks they have
dropped to less than 1%.

Does anyone know of information/research available for how
quickly banner ads become stale, or can anyone could give me
a rule of thumb for how often ads should be replaced? Is
there any strategies I could use to keep the click-throughs
at decent levels?

Chris Garrett

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Received on Wed Mar 24 1999 - 14:03:44 CST


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