Re: One-to-One Marketing Software
"SHARON MOSTYN" <MOSTYNS_at_BRENNANAD.COM> WROTE:
>I am looking for information on software for developing
>customized one-to-one marketing databases for our clients.
>I've found lots of industry-specific products and several
>that are generic but cost $300K+, but I haven't found any
>that have generic templates for reporting, etc. for a
>reasonable amount (my budget is approx. $50K).
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We've just deployed SalesOffice by e2 Software. It's a
relationship marketing system that tracks a user through the
site and once identified by filling out a form allows you to
assign them to a SalesTrack. SalesTracks are automated
marketing campaigns via email. There are a number of other
features for assigning rules and better email management.
The interface is similar to Outlook and you end up with a
Contact record for each user once they're identified...
which allows you to see what pages they viewed on your site,
each correspondence you've had with the user and which
SalesTracks the user is assigned to. It works pretty well.
We're in the initial stages of deployment and have just
given it to 5 of our call center agents who answer customer
email. We're adding collateral and other email rules right
now, so I can't give you any concrete results.
The entrance point for the "enterprise" version is around
$50k, although they do offer a "start" version which handles
email (no SalesTracks) and an intermediate version which
adds more features. You can find more information about the
software at http://www.e2software.com.
I looked at other email solutions, but they appear to be
primarily concerned with email handling only. SalesOffice
takes it further with more integration with a website in an
attempt to keep brining the visitor back to the website,
ultimately for a sale. You're able to track the user from
initial contact through the sales process to determine the
cost of sale/customer. They also are said to be working on
"webtracks" which should allow more integration of
SalesTrack type features to exist on the web page. You'd
better ask about that however.
Regards,
Christian Martin
_____________________________________________________
Christian Martin
cmartin_at_raileurope.com
Marketing Automation Manager 914.681.7220
Rail Europe, Inc. f 914.682.2821
500 Mamaroneck Ave. http://www.raileurope.com
Harrison, NY 10528
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Received on Wed Mar 24 1999 - 13:57:50 CST
