Banners which don't promote the product

From: Meredith Miller <Meredith_Miller_at_newtimes.com>
Date: Wed, 24 Mar 1999 13:16:24 -0600 (CST)

Does anyone have information/experience using banners that
don't promote the product or the message?

Let me explain - a banner which teases, entices, challenges
the user to click on the banner to see what's behind it. The
user doesn't know what the product is, but once they click,
they are linked to fun, interactive "branding" games,
contests and sweepstakes for the product.

Any statistical information, personal experiences,
successful campaigns that you're aware of about this?


     Thanks,
     Meredith Miller
     Online Marketing Director
     New Times, Inc.
     www.newtimes.com



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Received on Wed Mar 24 1999 - 14:06:39 CST