Re: When do ads get "stale"
CHRIS GARRETT WROTE:
>Does anyone know of information/research available for how
>quickly banner ads become stale, or can anyone could give me
>a rule of thumb for how often ads should be replaced? Is
>there any strategies I could use to keep the click-throughs
>at decent levels?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Banner burnout is a problem. One of the reasons we upgraded
and swapped out our ad serving software at ADSDAQ
(http://www.adsdaq.com) a few months ago was to gain the
ability to limit exposures by user. We limit exposures to 3
or 4 per user, which keeps CTR high. The problem isn't the
banner per se, it the exposure count...
We now throw in exposure limits as part of our
run-of-network ad packages. I think its just good practice.
Joe Bartling, CEO
ADSDAQ - The Banners That Pay!
Reach over 10 million unique users monthly across our 2,000 site,
English-speaking, non-adult network for a reasonable CPM ($2-5/CPM).
http://www.adsdaq.com
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Received on Sat Mar 27 1999 - 09:51:31 CST
