Re: Banners which don't promote the product
MIKE SCANLIN <SCANLIN_at_PHOTOLABELS.COM> WROTE:
>You can see examples of banners that "teases, entices, and
>challenges" users to click (along with statistics) here:
>
>http://www.whitepalm.com/fourcorners/bestctrtricks.shtml
>
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IMHO, These are the kind of banners that can give web
advertising a bad name. They prey on new web users that are
not web-savvy enough to recognize them for the dirty tricks
that they are. The sooner all marketers realize that
tricking people into coming to their sites is a bad idea,
the better.
Getting people to click on a banner is not the end-game of
banner advertising. When a person clicks, they should be
making an informed choice to jump off and learn more about
the company behind the banner. Getting a person to be aware
of a brand and possibly go to a web site in the frame of
mind to interact with that brand or to purchase a product
should always be the goal.
Special Offers - GREAT; Promotions - GREAT; Compelling
Messaging - GREAT;
Dirty Tricks - Bad Idea.
Regards,
Bill Sedgwick
~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Bill Sedgwick
Vice President
Advertising & Sponsorship
www.homefair.com
www.theschoolreport.com
bill_at_homefair.com
(888) 345-8664 x 257
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Received on Thu Apr 01 1999 - 05:23:20 CST
