Re: What's the basic issue?
JIM MESKAUSKAS WROTE:
> 3) Of course they do. And viewers hate it when, just as
> Angela Lansbury is about to reveal who the culprit is, the
> Network breaks for commercial. But that's subsidized
> viewing for you. Everyone says they hate pop-ups, but those
> kinds of ad units continue to beat CTR averages.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The use of pop up windows might generate higher CTRs but
does that tell you the impact of negative responses toward
the companies that use them or the advertiser who is paying
for the popup? I'm neither for or against popups, but I
hesitate to measure success of a campaign on CTRs without
knowing the full price paid.
Andy Cage
Multimind Productions Inc.
Advertain.com - A Democracy of Entertainment
ph: 604-685-0667
fx: 604-685-0608
em: cage_at_multimind.com
http://www.advertain.com
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Received on Fri Apr 02 1999 - 08:56:15 CST
