MODERATOR's NOTE: Radicalmail and Flycast / Online Ad

From: <online-ads_at_o-a.com>
Date: Tue, 6 Apr 1999 17:33:25 -0500 (CDT)

News
Sender: owner-online-ads-digest_at_o-a.com
Precedence: bulk

Hey all,

This week two companies are sponsoring our discussions. I'd like
to take a moment to introduce them.

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=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).


IBM privacy policy draws industry cheers
Ad Age
http://www.adage.com/interactive/articles/19990405/article1.html

Online ad auctions offer sites more than bargains
Ad Age
http://www.adage.com/interactive/articles/19990330/article1.html

Internet companies find value in offline sponsorships
Ad Age
http://www.adage.com/interactive/articles/19990405/article3.html

Fattening Up a Brand
MC
http://www.marketingcomputers.com/news/9904/fattening.asp

Companies stoop to name-dropping on the Net
USA Today
http://www.usatoday.com/life/cyber/tech/cte802.htm

The Compressed Customer Experience
ClickZ
http://www.searchz.com/Articles/0402991.shtml

Communicating Value To Clients
ClickZ
http://www.searchz.com/Articles/0406992.shtml

Making Wrong Assumptions
ClickZ
http://www.searchz.com/Articles/0405991.shtml

Twilight of the Business Press Gods
A Clue
http://www.a-clue.com/archive/99/cl990405.htm#story1

Zapata's promises draw groans from skeptics
News.com
http://www.news.com/News/Item/0,4,34589,00.html?owv

SendFree Introduces The Internet's Original Autoresponder Ad Exchange
URLwire
http://www.urlwire.com/newsarchive/040699.html

Get Paid for Web Surfing
Fortune
http://cgi.pathfinder.com/fortune/technology/daily/0,3467,617990405,00.html

A better way to advertise online
ZDNN
http://www.zdnet.com/zdnn/stories/news/0,4586,2235484,00.html

24/7 Media Signs GoTo.com
IAR
http://www.internetnews.com/IAR/article/0,1087,12_90521,00.html

Technology No Substitute For Good Fundamentals
Internet World
http://www.iw.com/print/current/ecomm/19990405-technology.html

Internet Marketing: New Media, New Hybrid
DM News
http://www.dmnews.com/articles/1999-03-29/3360.html

Web retailers see poor returns on portal deals
Forbes Digital Tools
http://www.forbes.com/tool/html/99/Apr/0406/mu9.htm

Study to Benchmark Effectiveness of Interactive Agencies
IAR
http://www.internetnews.com/IAR/article/0,1087,12_92511,00.html

Coverage: Affiliate Solutions '99 Conference
eMarketer
http://www.emarketer.com/enews/040599_solution.html

Nielsen//NetRatings to Count Corporate Heads Online
eMarketer
http://www.emarketer.com/enews/040599_netnei.html

Affiliate Referrals Generate Big Profits
NYT Cybertimes
http://www.nytimes.com/library/tech/99/03/cyber/commerce/22commerce.html


That's it!

richard


--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
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Received on Tue Apr 06 1999 - 20:29:28 CDT