Re: Branding - I"m right!!!
RAMON RAY <RAYRAMON_at_NYFCCS.COM> WROTE:
>Round-Up At The Branding Ranch Michael Fischler
>Creating buyer preference -- gaining mind share of the
>purchasing netizen through effective branding -- is
>essential for web business success. But the web is the wrong
>place to do it, says Michael Fischler.
>
>Full Story http://www.searchz.com/Articles/0409993.shtml
>
>This backs up my whole point that I've been saying
>before!!!!!!
>
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Here's the other side of the story-
http://voyager.mbinteractive.com/oravoyager/pr.html
I hate to beat a dead horse, too... but nothing is black &
white, and what doesn't work for P&G may work for another
company. Who said that "half of all advertising dollars are
wasted, but the problem is we don't know which half?"
Whether it be traditional or on-line, branding is difficult
to quantify. But sales do go up, or no one would spend the
cash.
Chew on THAT cowish truism! :-) :-)
Best regards,
Corinna Cowles
Media Planner/Buyer
The St. George Group
(Integrated Marketing Communications)
www.stgeorge.com
ccowles_at_stgeorge.com
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Received on Mon Apr 12 1999 - 08:42:36 CDT
