ClickSales.com, AdKnowledge, Flycast / Online Ad News

From: <online-ads_at_o-a.com>
Date: Wed, 14 Apr 1999 11:16:18 -0500 (CDT)

Hey all,

This week three companies are sponsoring our discussions. I'd like
to take a moment to introduce them.

--------------
ClickSales.com
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--------------
AdKnowledge
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--------------
Flycast
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For more details, visit:

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=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).


All Research's WebClipping service breaks the rules
Ad Age
http://www.adage.com/interactive/articles/19990412/article3.html

HP Set to Expand Email Marketing
MC
http://www.marketingcomputers.com/news/9904/pbhp.asp

Top 10 Tips to Writing Email That Sells
ClickZ
http://www.searchz.com/Articles/0407993.shtml

Round-Up At The Branding Ranch
ClickZ
http://www.searchz.com/Articles/0409993.shtml

Give Them The M.O.S.T.
ClickZ
http://www.searchz.com/Articles/0409991.shtml

The Ultimate Guide to Writing Buttons
ClickZ
http://www.searchz.com/Articles/0412991.shtml

Everything old is new again
MSNBC
http://www.msnbc.com/news/255356.asp

Getting permission to make a Web pitch
MSNBC
http://www.msnbc.com/news/257449.asp

Chain Letter Marketing
A Clue
http://www.a-clue.com/archive/99/cl990412.htm#story4

The Online Times They Are A-Targeting
Industry Standard
http://www.thestandard.net/articles/display/0,1449,4213,00.html?home.tf

Bogus Clickers Are Cheating Ad Networks
Industry Standard
http://www.thestandard.net/articles/display/0,1449,4192,00.html

Report Ranks Web Advertisers For March '99
Nua
http://www.nua.ie/surveys/?f=VS&art_id=905354834&rel=true

E-Commerce Future Unclear for Portals
Ad Resource
http://adres.internet.com/html/new/content/portal.html

Why Famous Brands Often "Fracture" When They Hit the Web
Business Week
http://www.businessweek.com/ebiz/9904/ep0412.htm

One-Third Of UK Net Users Reject Online Ads
Reuters
http://nt.excite.com/news/r/990409/03/net-ads

A search for the highest bidder
Wired News
http://www.wired.com/news/news/technology/story/19110.html

Click Here!
eMarketer
http://www.emarketer.com/enews/041299_click.html

Brand Building On the Net
eMarketer
http://www.emarketer.com/enews/041299_brand.html

Online Merchants Grow Uneasy...
NYT CyberTimes
http://www.nytimes.com/library/tech/99/04/cyber/commerce/12commerce.html


That's it!

richard


--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
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Received on Wed Apr 14 1999 - 11:45:31 CDT