NY Times White Paper Available
Hey all,
Thought people might find this of interest.
Below is a link to download a white paper by the New York Times about their
advertising capabilities using their registration database. It also has
case studies with plenty of facts and figures. The file is PDF and it is
156K.
http://www.nytimes.com/adinfo/smartwp.pdf
I always knew they had a registration database, but I was never really sure
how they could target with it.
A few disclaimers on my affiliation (or lack thereof) with them:
1.) They have been sponsors of the list, but currently are not.
2.) They didn't ask me to do this, I just thought it would be of interest
to others because it was interesting to me.
best,
richard
--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
vice president, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
AdKnowledge, FlyCast and Clicksales.com
Measure results, optimize your ROI and execute web advertising campaigns
flawlessly with the AdKnowledge System. Find out why the best agencies
and the biggest e-marketers use AdKnowledge. http://www.adknowledge.com
---
WEB ADVERTISING THAT MAKES YOU A HERO. Our Web experts optimize your
buy across 780 sites. All for what you'd normally pay for placement on
one. Call it superhuman. http://WWW.FLYCAST.COM/OA
---
###100% GUARANTEED### Pay-Per-Click and Pay-Per-Download Advertising
All of your money back if you are not completely satisfied!
-->> http://www.clicksales.com/ and http://www.downloadsales.com/ <<--
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com
Received on Wed Apr 14 1999 - 12:19:31 CDT
