Reaching travellers online (conclusions)

From: jeremy swinfen green <swinfen_at_easynet.co.uk>
Date: Wed, 14 Apr 1999 11:55:48 -0500 (CDT)

A week ago I posted a request for people with newsletters
aimed at leisure travellers, or with opt in e mail lists of
people interested in leisure travel, to contact me. I
thought list members might be interested in the results and
the contact details of the people with lists and newsletters
for rental. The following people contacted me (in order of
response to me) and below is my understanding of what they
have to offer. I have not quoted CPMs deliberately because
these are a matter for media owners and their clients.
However costs quoted to me varied from $450 cpm to $5 cpm!

Before I come to the list, I have a question: Is anyone
aware of companies that undertake third party audits of
newsletter distribution or e mail lists?

GMTI. 65 000 users of whom 62 000 interested in travel.
Further selection by age and income available. Contact:
Jason C. Rines, GTMI, LLC, Phone: 888-467-7709, Fax:
603-775-7319, jay_at_gtminet.net, www.gtminet.net

Preview Travel. Bi-weekly opt-in travel focussed newsletter,
The Insider. 3.1 million registered readers. List is
segmented by HTML capable and non HTML capable browsers so
(presumably) you could run text ads and graphic ads. Contact
Chris Andrews, cmcandrews_at_previewtravel.com

Xenon One sheeter. A daily e mail of foreign exchange rates.
A large portion of users state their main reason for using
the service as personal travel or business travel. They are
represented by: Jacqueline Botting, 24/7 Media, Inc,
jbotting_at_247media.com, 212-231-7178 (direct), 212-231-1774
(fax), www.247media.com

Sift. 24/7 media (see above) also handle Sift who manage and
rent one of the industry's largest opt-in email databases
containing more than three million opt-in email addresses
segmented by demographic, lifestyle, and interest criteria.
Their site is at www.sift.com.

Penn Media. A series of 100 opt in e mail newsletters broken
down into various categories such as sport, hobbies etc.
Contact Jaffer Ali, jali_at_pennmedia.com, 815-464-5500,
www.PennMedia.com

Bangkok.com. An opt-in mail list of 36 000+ email addresses.
 The vast majority of them are US based. Regular cleaning
of the list. Exclusive mailings or inclusionary mailings -
where an advertisement would appear within a Bangkok.com
news related mailing - are available. Contact Adam Stanhope,
adam_at_bangkok.com, www.bangkok.com

WB20 Detroit. A list of 60,000 domestic U.S. users that
have specifically expressed travel as an interest. They can
also target by age and income. Contact: Brian D. Leder,
b.leder_at_wb20detroit.com, Phone: 248.799.8340, Fax:
248.355.3678, www.wb20detroit.com


Jeremy Swinfen Green
Group Digital Media Director
Carat International; 2-6 Fulham Broadway, London SW6 1AA
+44 171 550 3206
http://www.carat.com and http://www.itvnews.com
e mail: swinfen_at_easynet.co.uk


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Received on Wed Apr 14 1999 - 13:03:01 CDT