Re: AltaVista Testing Paid Search Results
RICHARD HOY WROTE:
> It appears that Altavista is testing the pay-per-click model
> developed by Goto.com.
>
> If I were a search engine optimization company, I'd be
> worried. If this catches on, no one will need their services
> anymore.
>
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This is the big question: Will paid search results catch on?
I don't think so. Just because a company paid to have its
Web site come up number one in a search engine, doesn't mean
it's the best site the surfer is looking for. And surfers
will catch on fast!
If more and more search engines begin to use paid search
results, then I think we'll see surfers who pass over the
top few results to get to what they are actually looking
for.
For example, if I search for "Volkswagen" and general car
sites like www.autoaccessories.com and www.autoinsurance.com
come up -- which is how GoTo works -- then I'm going to
peruse past those results and get to the meaty stuff I'm
really looking for, which may be information and photos!
Would the next step be to charge every site simply to
register with a search engine?
I'm interested in comments others on this list have! Will
this last? How long do you think it'll last? Etc.
Stefan
STEFANOPOLUS
Editor-in-Chief, Beetle Buzz
News Correspondent, New Beetle Club (NBC)
http://www.opolus.com
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Received on Thu Apr 15 1999 - 07:48:56 CDT
