Re: AltaVista Testing Paid Search Results
RICHARD_at_TENAGRA.COM WROTE:
>Opinions anyone? I have at least one:
>
>If I were a search engine optimization company, I'd be
>worried. If this catches on, no one will need their services
>anymore.
>
>Any other comments?
>
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Personally I think altavista would be foolish to go the
'goto.com' route as, if goto are an example, it would
diminish the integrity and reliability of their searches, (I
notice it would only be the top link however). Goto is a
great product from an advertisers point of view - but with
the increase in paid links not from a users point of view.
e.g. I've been following a phrase I'm interested in
-"Formula 1" - type it into goto and first result returned
(costing 11c) has seemingly no formula 1 content. The
second has a small collection of links. The third is for a
site with a formula 1 forum and nothing else. The fourth is
to elibrary where it is suggested you 'search for formula
1', and it returns articles on iron deficiency. You almost
have to leave the paid for links to reach relevant content,
and I simply cannot see goto becoming a popular search
engine when the links allowed are so loosely tied to the
particular search phrase.
Cheers
Roy
--
Roy Madden
http://www.linksheaven.com
Formula 1 Links Heaven!
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Received on Thu Apr 15 1999 - 07:49:00 CDT
