Re: Reaching travellers online (conclusions)
JEREMY SWINFEN GREEN <SWINFEN_at_EASYNET.CO.UK> ASKED:
>Before I come to the list, I have a question: Is anyone
>aware of companies that undertake third party audits of
>newsletter distribution or e mail lists?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jeremy,
I'm happy to be able to report that I/PRO has been offering
just such an audit of email lists for over a year (we
orignially launched the Email I/AUDIT service in December of
1997 with Michael Tchong's ICONOCAST). There are thousands
of email publishers out there who are sitting on goldmines
of potential audiences. We provide the Email I/AUDIT to
allow these publishers to demonstrate the power of their
audience through the same type of third-party verified
reporting that advertisers are used to on the Web and in
off-line media.
You can read more about the Nielsen I/PRO Email I/AUDIT at
http://www.ipro.com/sp/startEIA.html, where you can also
download a sample version of the report.
When you're buying email lists or advertising on
newsletters, there is no reason for you not to be able to
demand the verification of what you're buying.
Cheers,
David Barlin
Product Manager - Auditing Services
I/PRO -- The Internet Intelligence Company
http://www.ipro.com
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Received on Fri Apr 16 1999 - 10:47:30 CDT
