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JASON LOWENHAR <JASON_at_AGILEINDUSTRIES.COM> WROTE:
>I am currently researching commerce-enabled banners, i.e.,
>banners which allow a secure transaction (purchase) to take
>place within the banner itself, without ever leaving the
>site which hosts the banner. (A slightly less fancy version
>would allow the beginning of a transaction within the
>banner, the data then being transferred to the sales site
>for order completion.)
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jason,
The company I work for produces a java console which enables
personal communication between people on a web site. (chat,
instant message, whiteboard, VOIP). One of the uses we have
discussed internally is linking "banner ads" to the "banner
ad owners."
Similar to your post except there would be a live person on
the other end of the banner.
The banner ad example would work like this: If a visitor
clicks on the banner they are connected via a chat/instant
message within the banner to a live person.
The live interaction could escalate to pushing html order
pages or launching a new web page with specific offers
directly to the customer in a new window. Transactions
could also be done within the chat or messages if
appropriate.
I've been watching the discussion on CTR and CPM for almost
2 months now and get a kick out of all the arguments on
conversion rates, eyeballs, and banner ad branding. Seems
to me that talking to customers when they are interested is
a pretty good idea.
Would this type of product be of value? Any feedback on this
from the list would be appreciated.
James Maduk
-------------
NetPCS Networks Inc. | NetPCS -- Personal Communication System
http://www.NetPCS.com | For Interacting On The Net
[E] jmaduk_at_NetPCS.com |
[P] 877-771-8182 |
[F] 819-771-5258 |
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Received on Fri Apr 16 1999 - 10:38:35 CDT
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