JIM DATTILO SAID:
>So, if television programming is one-quarter advertising,
>what is the fraction of web ads to content?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In the UK the max permitted is between 7 and 9 minutes per
hour with an average of 7.something , so the ratio is
different here. presumably consumers' reaction to
advertising being intrusive online compared to TV will
therefore be a function of what they perceive to be the
norm.
Does it follow that US users will notice the ads more as
they are less dense than they are used to in other media?
--
Rick Sareen
media21
40-42 Scrutton Street, EC2A 4QL
0171 377 6122
0958 584 181
ICQ: 34617844
mailto:rick_at_media21.co.uk
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Received on Mon Apr 19 1999 - 15:00:23 CDT
