Re: AltaVista Testing Paid Search Results
As long as the search engines do a decent job of ensuring
that one can buy only relevant keywords, then paid listings
should be to the benefit of both the advertiser and the
user. In most cases a message that is worth more to deliver
is also worth more to receive.
The problem with the web (and its virtue) is that it is a
fire hose of information. Paid listings, despite their
actual and potential flaws, help to aim the fire hose.
--
Doug Bates
Senior Product Manager
Skill.com, http://skill.com
a division of Aquent, Inc., http://aquent.com
711 Boylston St., Boston, MA 02116
phone 617/535-5096, fax 617/535-5005
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Received on Mon Apr 19 1999 - 15:03:33 CDT
