Re: AltaVista Testing Paid Search Results
ROY MADDEN <ROY_at_LINKSHEAVEN.COM> WROTE:
>I simply cannot see goto becoming a popular search
>engine when the links allowed are so loosely tied to the
>particular search phrase.
>
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I actually find that Goto search returns tend to be more
relevant than most other search engines. The "put your
money where your mouth is" aspect clears out a fair amount
of the deadwood. There is, I agree, some listings that
shouldn't be on certain keywords, but to their credit, Goto
has gotten a lot tougher about this (as I found out when I
wanted the "yahoo" keyword for my yahoo tips page).
My problems with Altavista's plan are (1) if they don't
clearly distinguish the paid listings, like Goto does, it's
deceptive and (2) I think their minimum bid price of .25 for
a clickthrough is outrageously high for most keywords.
--------------------------------------------------------
Robert Woodhead, CEO, CFO, Marketing-VP and Custodian of
SelfPromotion.com http://www.selfpromotion.com/
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Received on Mon Apr 19 1999 - 15:00:24 CDT
