Cost & effectiveness of online vs. traditional
A lot has been reported (Forrester, ClickZ, etc.) about the
growth in online advertising. But, what about a comparison
between traditional print (trade and/or consumer press) and
online advertising?
I'm looking for information on the impact of each and the
results generated (such as a comparison of the leads
generated from a print vs. a online ad).
Thank you.
Michael
Michael Driehorst
miked_at_lmgnet.com
The Lauerer Markin Group Inc.
Maumee, Ohio 43537-4021 U.S.A.
(419) 893-2500
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Iconocast's WebAttack and FlyCast
JUST SAY NO TO BORING CONFERENCES!
Register today for Web Attack!-The Ultimate Internet Marketing Event
June 17-18, San Francisco http://www.iconocast.com/webattack/
---
WEB ADVERTISING THAT MAKES YOU A HERO. Our Web experts optimize your
buy across 780 sites. All for what you'd normally pay for placement on
one. Call it superhuman. http://WWW.FLYCAST.COM/OA
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com
Received on Mon Apr 19 1999 - 15:00:23 CDT
