Re: AltaVista Testing Paid Search Results
PAUL BRUEMMER <PAUL_at_RADICALMAIL.COM> WROTE:
> ) GoTo.com is GoTo.com, their model has been the same since
> day-one.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Not true. GoTo purchased the former World Wide Web Worm and
ran using that data for about a year, then shifted to the
pay for placement model. The key difference is that unlike
AltaVista, GoTo didn't have many users or a significant
reputation to lose by trying paid listings.
"DAVID YANCEY" <DYANCEY_at_INTERGEN.CO.UK> WROTE:
> - the reality is that the keyword-dependent bot methodology is
> simply ineffective, not because the database is so large, but
> because keywords are essentially unreliable as predictors of
> listing relevance to the searcher's query
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Yes, exactly right. I can't stress enough that the current
system of crawling and ranking used by most search engines
is inherently unfair. Did you build a nice, graphically
appealing site that uses frames and comes out of database?
You lose. You probably won't be relevant for much. But you
don't hear bad headlines on how AltaVista or other search
engines discriminate against these sites. The article below
talks about some of the problems we have when relying just
on words on the page:
http://searchenginewatch.com/sereport/9903-relevancy.html
We need something else, and paid listings probably have
their place -- along with things like link popularity and
especially editorial review and editorial placement.
-----------------------------------
Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com
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Received on Wed Apr 21 1999 - 15:46:43 CDT
