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Re: Commerce in banners?

From: Richard Geller <rg_at_plexstar.com>
Date: Wed, 21 Apr 1999 14:51:38 -0500 (CDT)


JASON LOWENHAR <JASON_at_AGILEINDUSTRIES.COM> WROTE:
>I am currently researching commerce-enabled banners, i.e.,
>banners which allow a secure transaction (purchase) to take
>place within the banner itself, without ever leaving the
>site which hosts the banner. (A slightly less fancy version
>would allow the beginning of a transaction within the
>banner, the data then being transferred to the sales site
>for order completion.)
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I run the Bannermercial Network, the #1 rich-media-only ad
network. We are currently developing four commerce
Bannermercials for various advertisers. These will let the
consumer browse products that are available only in limited
quantities in a certain limited time frame (hours or days),
find out more, and buy through the Bannermercial, without
ever leaving the originating site.

The host sites benefit because they get a rev share of
purchase, the Bannermercials are served from our server farm
so as not to bog down the host site's server, and the
respondent doesn't leave the host site.

I am aware of ImpulseBuy! but don't know how successful
their business model really is. We intend to make a profit
for our network members and for ourselves in this effort!
I'll keep y'all posted on results.

--Richard Geller, Managing Director
  rg_at_amazingmedia.com
  AmazingMedia.com
  818.996.7115
  USA


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Received on Wed Apr 21 1999 - 15:46:43 CDT


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